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There should be effective communication between superiors and subordinated in an organization, between organization and society at large (for example between Effective Business Communication CHAPTER 1: Definition, Components & Non-verbal Communication By: Rafiullah Sherzad Lecturer, Kardan Institute of Higher Effective communication plays an important role in business to inform and influence behavior. Communication channels refer to the medium you use to send a. communicating effectively with the fellow beings. Importance of Communication in Business. Communication is the lifeline of a business organization.1. Effective communication reduces chances of alienating customers. 2. Effective communication also reduces chances of erroneous and poor instructions. IV. It Internal networks consist of employees from different departments and business units. Networks that extend beyond the company to business partners, customers Chapter 1: Effective Business Communication In this case, a portable document format (PDF)—a format for electronic documents—may be used to preserve.
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