Michael in Honda commercial
Thank
Robin in MD :)
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Permalink Reply by Kerie VanWinkle on
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Robin
Mine was on ABC!! local news!! Memphis TN!!
Kerie
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Permalink Reply by Anna Mason on
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I saw it this morning on NBC...totally caught me by surprise. It's a Honda commercial featuring it's compatibility with Pandora. Evidently there are different versions of the commercial....saw more than one on YouTube.
Anna (in MO)
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Permalink Reply by Françoise on
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Happy Honda Days Campaign Taps Grammy® Award-Winning Michael Bolton to Highlight Year-End Sales Event
11/18/2013 1:00:00 PM
- Integrated holiday-themed campaign stars Michael Bolton on TV and social media
- Unique live social media event on Nov. 22 features Bolton delivering personalized holiday greetings with promoted hashtag #XOXOBolton
- Happy Honda Days campaign includes digital, print and radio
Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising. To bring the campaign to life across social media, Honda is hosting a one-day live social media event on Friday, Nov. 22, featuring Bolton responding to posts that use the hashtag #XOXOBolton with personalized messages from the set of a life-size holiday card.
"Michael Bolton 's universal appeal and charisma will catapult our holiday campaign beyond the usual automotive sales-event advertising," said Susie Rossick, Senior Manager at American Honda Motor Co., Inc. "Our #XOXOBolton effort allows us to share the joy of the holidays with Honda shoppers, owners and fans and remind them this is the best time to buy."
#XOXOBolton Social Media Event
From Nov. 18 to 22, people will be encouraged to tweet, Facebook, Instagram or Vine a holiday message to a friend, family member or loved one using the recipient 's name and hashtag #XOXOBolton. On Friday, Nov. 22, Michael Bolton will deliver the ultimate holiday greetings by incorporating select #XOXOBolton hashtagged messages into one-of-a-kind musical greeting cards—personalized videos that will feature Bolton singing from inside a giant holiday card.Happy Honda Days Campaign
The Happy Honda Days year-end sales-event campaign features six TV spots starring Bolton belting original, fantastical holiday-themed tunes such as "Snow Is Gonna Blow, Blow, Blow." They will air on network, cable and spot TV in more than 210 markets during "The Amazing Race," "Big Bang Theory," "Duck Dynasty," "Modern Family," "The Voice" and others. The creative extends to high-impact digital display, pre-roll and mobile, national radio and national print such as "People," "Sports Illustrated" and "USA Today."About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.About Michael Bolton
Michael Bolton has won multiple Grammys® for Best Male Vocalist, sold more than 53 million records, released 9 #1 singles, and received countless other honors throughout his career as a singer, songwriter and humanitarian. He continues to tour the world and has sung with legends like Luciano Pavarotti, BB King, Placido Domingo and Ray Charles. Michael has written songs with icons like Bob Dylan and Lady Gaga, and penned hits recorded by superstars such as Barbra Streisand, Cher, KISS, and Kanye West/Jay-Z. Michael was featured in the Emmy-nominated Saturday Night Live video, "Jack Sparrow," that went on to become a viral sensation racking up over 115 million views to date. He has also been featured in People Magazine "Sexiest Man Alive" issues including 2012. Of all that he has accomplished, perhaps nothing is more important to Bolton than the foundation he founded in 1993, The Michael Bolton Charities which has disbursed over $10million to assist women and children at risk.# # #
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Permalink Reply by Michael Bolton Admin on
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I know he was working on one but didn't know it was going to run so soon. Checking it out..
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This part of the post by Francoise tells what's happening...there are 6 different commercial with Michael singing. Also looks to be print ads as well..People, USA Today, etc. This video posted here is advertising the social media event that starts on November 22nd.
Happy Honda Days Campaign
The Happy Honda Days year-end sales-event campaign features six TV spots starring Bolton belting original, fantastical holiday-themed tunes such as "Snow Is Gonna Blow, Blow, Blow." They will air on network, cable and spot TV in more than 210 markets during "The Amazing Race," "Big Bang Theory," "Duck Dynasty," "Modern Family," "The Voice" and others. The creative extends to high-impact digital display, pre-roll and mobile, national radio and national print such as "People," "Sports Illustrated" and "USA Today."
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Permalink Reply by Robin on
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Thanks so much Francoise and Gail. My friend was surprised to see the commercial and Kerie did also.
Robin in MD :)
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Thanks so much for the info Francoise and Gail!! I looked at the you tube link, that is cool about the social media stuff but that is not the one I saw this morning. This morning was the Honda commercial during the local morning news cast at 630 am on ABC!!! They played it several times this morning!! He is singing about a winter wonderland in the snow with lots of trees, looks great in it!! Of course had to record it!! LOL!
Kerie
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Permalink Reply by Gail on
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Here is one of the commericais. This social media event isn't taking place until NOvember 22nd so might be why no public yet..but fund this commercial..if anymore will post here as well.
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This is the one that I saw this morning, Gail. What a nice surprise to start off the day!
Anna (in MO)
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