The Pixel Project's "Who Is Your Male Role Model?" campaign is a series of short YouTube Public Service Announcements (PSAs) showcasing good non-violent men from different walks of life talking about their life experiences and practical solutions for shaping positive male behaviour and attitudes towards women and stopping violence against women and girls.

Participating men talk about: who their male role model is; what they think a good non-violent male role model is like or should be; and the actions they are taking as male role models in their communities and professions to help stop the violence.

Our thirteenth PSA features Grammy Award-winning singer and songwriter Michael Bolton who also founded the Michael Bolton Charities (http://www.michaelboltoncharities.com) to raise funds and awareness for and about domestic violence against women and children.

The "Who Is Your Male Role Model?" campaign will run from 25 November 2013 (International Elimination of Violence Against Women Day) through to 8 March 2014 (International Women's Day).

Producer: Regina Yau
Video Editor: Evan Grae Davis (http://www.evangraedavis.com)
Mr Bolton's video recording and pictures are courtesy of The Michael Bolton Charities (http://www.michaelboltoncharities.com)

With special thanks to the National Coalition Against Domestic Violence (http://www.ncadv.org) and Ronnie Milo at Bolton Music.

For more information about The Pixel Project:

Visit http://www.thepixelproject.net
Like us on Facebook at http://facebook.com/ThePixelProject
Follow us on Twitter at http://twitter.com/PixelProject
Follow us on Tumblr at http://tumblr.com/ThePixelProject

Must add that it was Francoise placing the video in the New Videos on YouTube thread which drew my attention to this campaign. Merci Francoise !! :)

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Great man, great words! We need more such male role models!!! Thank you very much, Michael!!!

Petra Christine (Germany)

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